Wholesale Lead Generation
Wholesale Lead Generation is a brand new service from InMarket Targeting. It allows you to buy leads at a wholesale price that have already been generated in a specific vertical, which you can then resell at retail prices to your clients.
Who to Sell Wholesale Lead Generation to
The Wholesale Lead Generation service is currently only available in the following verticals:
- Medicare Supplement
- Medicare Advantage
- Solar (Coming Soon)
- Auto (Coming Soon)
- Personal Injury (Coming Soon)
- Mortgage (Coming Soon)
For now, the ideal (and only) prospect would be insurance agencies who sell Medicare Supplement and/or Medicare Advantage Insurance, and who have enough agents to absorb and work a minimum of 100 leads over a 3-7 day period.
What Type of Agency Should Sell this Service?
Wholesale Lead Gen is for agencies that essentially want to become sales organizations. It doesn’t require you to place ads, find or build converting funnels, or create lead nurturing campaigns. All it requires is that you’re able to market your agency and sell proven, exclusive, profitable sales leads that are generated for you.
Generate Leads in a Single Vertical
Wholesale Lead Generation uses our targeting, our advertising campaigns, and our converting funnels and lead nurture process to produce sales-ready, agency-specific leads that close at a predictable rate.
Agency specific means that the prospect has already been made aware of who the agent is who will be in contact with them. The lead is generated under the insurance agency’s name. When a lead is generated, that lead is pushed into the insurance agency’s CRM, where their sales reps then follow up.
This makes it easier for agents to close the lead, and easy for them to see an immediate return on their investment. It also takes away a lot of the risk normally associated with buying leads.
In terms of how Wholesale Lead Generation works for you, the process is simple:
You buy the leads from us at a wholesale price of $30/lead (minimum of 100).
You resell the lead to your client at retail -- $50 -- and keep the difference.
So for example, if you buy 100 leads from us, your cost is $3,000. If you resell those 100 leads for $50 each ($5,000 total), your profit is $2,000.
Agencies participating in Wholesale Lead Generation are able to bypass the entire process that goes into creating a reliable lead generation system, since everything is already in place.
There’s no work involved for you in generating the lead, and no delay while you “figure things out.” The leads are already being generated everyday, and insurance agencies are using them to close deals and generate business.
How to Grow Your Agency with Wholesale Lead Generation
We’re currently generating 1,000 leads/day in Medicare Supplement and 5,000 leads/day in Medicare Advantage. Your ability to scale will be determined by your ability to market your agency to generate leads for yourself, and build a sales organization that's capable of closing the leads you generate.
Upsells & Upgrades to Wholesale Lead Generation
Agencies who sell Wholesale Lead Generation always have the opportunity to sell their clients more leads. Once you've proven to your clients that the leads close, selling them more makes sense.
Pricing & Profit Potential for Wholesale Lead Generation
Pricing is very straightforward. You’re charged wholesale price for each lead you buy from us, which is $30/lead. You should resell those leads at retail for $50/lead. The minimum order is 100 leads.
FAQs about Wholesale Lead Generation
This service is available right now for Medicare Supplement Insurance and Medicare Advantage Insurance. We'll soon roll out the service in Auto, Personal Injury, Solar and Mortgage. Additional verticals are TBD.
No. The minimum order is 100 leads.
We're currently generating 1,000 leads/day in Medicare Supplement and 5,000 leads/day in Medicare Advantage. Get in touch with us to discuss the maximum number of leads you can buy if that situation comes up.
Currently this service is only open to agencies who are proven performers and is by invitation only. We keep the number small to preserve your exclusivity.
This service must be sold to agencies who have enough staff to work at least 100 leads over a 3-7 day period.
We will deliver the leads within 3-7 days.